Jennifer Wilberschied is an accomplished content professional with more than 15 years of experience crafting compelling narratives for niche audiences across diverse industries. Currently serving as the Content and Communications Manager at the American Association of Neurological Surgeons (AANS), she leads content development that connects with medical professionals through a variety of channels, including print, website, email, newsletters, press releases, and social media.

At the AANS, Jennifer has driven significant initiatives, including overseeing the successful migration of content for the organization's redesigned website. This project involved not only updating legacy content and crafting new pages but also ensuring the site went live on deadline. Additionally, she spearheaded a highly successful global interview series for the AANS Neurosurgeon digital publication, bringing together influential neurosurgical leaders from around the world to highlight key international advancements in the field.

Before the AANS, Jennifer was Editor of Aircraft Maintenance & Technology (AMT) with Endeavor Media, where she explored the aviation sector, producing dynamic content across print, online, video, podcast, and newsletter platforms. Her in-depth industry knowledge and ability to engage professionals through multiple media channels made her a key player in the publication’s success. During her time at AMT, Jennifer lead the redesign of the print publication, working closely with the Director of Art to bring her vision to life.

Earlier in her career, Jennifer served as Sr. Editor at Wide-Format Impressions at NAPCO Media, where she focused on the signage and wide-format printing markets. Her editorial leadership grew from several roles, including Editor of the Printing News Group, (Printing News, Wide-Format & Signage, and Inkjet’s Age).

Jennifer’s career began as Assistant Editor at Railway Track & Structures with Simmons Boardman Publishing, with additional contributions to a variety of respected trade publications, building a strong foundation in niche industry reporting and content development.